ABOUT THE EXPERIENCE
THE BET RAW UNCUT EXPERIENCE X HIT FEST X SONY MUSIC GROUP
Where culture erupts, legends rise, and the energy is absolutely unmatched.

Welcome to the BET RAW UNCUT EXPERIENCE x HIT FEST x SONY MUSIC, powered by Octagon, Fortune & Fame’s Produce the Beat Battles Takeover — a no-apologies celebration of music, fashion, comedy, creativity, and raw culture. This isn’t just an event — it’s a full-blown cultural eruption where authenticity reigns and the vibes are nothing short of legendary.

From Red Carpet arrivals to unforgettable performances, this takeover delivers nonstop moments that hit hard.

JUNE 9 | EPIC ICON CENTER | 2 PM (12 PM VIP ENTRY)
FULL-DAY CULTURE TAKEOVER, PRODUCE THE BEAT BATTLES + LIVE PERFORMANCES + PANELS + FASHION + COMEDY

• The day begins with an elevated VIP mixer for celebrities, talent, and media. Walk the red carpet, network & rejuvenate inside the Perceptive by Princess Va’Shion Wellness Lounge areas in style. Get ready to enter the experience in epic fashion.

• At 2 PM, all general attendees hit the red carpet before enjoying epic performances and diving into the visual world of Imagine Reality Studios with a sizzling sizzle reel + Q&A.

• Be empowered at the Queens Crown & Amplified Him panel discussion, a conversation on identity, artistry, and legacy. Ending with a few more performances rocking you into the fashion show.

• The Fashion Showcase heats up the runway with bold designs and fearless creativity, including spotlight pieces by incredible innovative designers.

• HIT FEST returns bigger than ever all throughout the day — a platform for emerging artists and raw talent to take center stage with electrifying performances & pampering throughout the day.

• Then it’s battle time. SONY MUSIC x Octagon x Fortune & Fame present the PRODUCE THE BEAT BATTLES, where 12 elite producers face off tournament-style in six head-to-head rounds, judged by music execs, major labels, and YOU.

• The night continues with the CIE Magazine Release Party — grab the latest issue, see who’s on the cover, and witness awards being handed to the culture’s game-changers. Mingle with models, designers, artists, and industry insiders in a high-energy, unforgettable setting.

Close out the takeover with the Mix & Mingle Social Hour — great music, wellness vibes, drinks, photo ops, and real connections all around.

THIS IS RAW. THIS IS UNCUT. THIS IS LEGENDARY. THIS IS HIT FEST
THIS IS THE REAL BET RAW UNCUT EXPERIENCE.

EVENT DATE:

JUNE 9, 2025 — EPIC ICON CENTER, 2038 Sacramento St., Los Angeles, CA
VIP Entry: 12 PM | General Entry: 2 PM

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